With a dream team of staff that provide decades of working with and operating top salons locally and internationally, following market trends, learning from industry peers and developing market campaigns along side leading global corporations, PLD has developed a keen intelligence about formulating the highest-grade of quality in our products; equal or superior to existing, developed brands currently on sale in hair salons around Australia and the world. All of our products include a base formulation that includes the following characteristics…
Coconut Fatty Acids (Sodium Cocoyl Isethionate)
These fatty acids aid in lowering the surface tension of water, which makes our shampoo easier to distribute through hair when washed by bonding water and oil.
Wheat Protein (Hydrolyzed Wheat Protein)
Protein increases the hair’s ability to retain moisture, adding volume to hair, and improving smoothness. In addition, this protein is a great film former which aids in colour retention.
Chinese Plant Extract (Sophora Flavescens Root Extract)
A natural extract from this dried root that is commonly used in ancient Chinese medical practices and has proven characteristics in promoting the growth of hair.
Keratin (Hydrolyzed Keratin)
Hydrolyzed keratin proteins enable are deposited into the hair shaft in the regions where it is most needed. This penetrates the hair shaft, reducing damage and increasing manageability.
Argan Oil (Unroasted Argan Oil)
Used for its restorative and anti-aging benefits, argan oil is a super-ingredient for hair care due to high levels of antioxidants, essential fatty acids and vitamin-E.
Coconut Oil (Sodium Lauryl Sulfoacetate)
This ingredient demonstrates outstanding performance in cleansing, foaming and wetting. It was specifically developed to be mild to all skin types including infants. (Not to be confused with a sulfate.)
Sustainability to the Environment (Recycling & Safety)
Our bottles and disc caps are 100% recyclable and our labels are produced with chemically safe inks and adhesives. Our chemical recipes for all products adhere to strict Australian and international regulations, set by the governing bodies of which we are a registered members.